The system simplifies the internal and external analysis processes, in search of a faster and more persistent comprehensibility and memorability, because a brand physiologically needs to be more organic and articulated in different aspects, but with a quick understanding and practical applicability.The Brand Genetic method is based on a simple and direct system.

To be irreplaceable, you need to be unique, avoid the triumph of the obvious, the focus will therefore be on what you can control and direct: personality and perceived attractiveness, with respect to the customers you want, defining the consequent actions.